Winners of the 2014 Deutsche Bank Awards for Creative Enterprise, group photo taken outside Deutsche Bank, Birmingham Offices, Brindley Place. Photo: Amit Lennon
All UK arts students and recent graduates given the chance to participate as programme is rolled out to every UK University and college offering art degrees.
Deutsche Bank have announced that it is building on the established success of theDeutsche Bank Awards for Creative Enterprise by opening the competition up to 50,000 creative students from 200 universities and art colleges across the UK.
The national roll-out of the Awards comes in light of the 2010-2012 Global Entrepreneurship Monitoring Adult Population Survey that suggests “young people aged 18-24 are nearly twice as likely as other age groups to aspire to start a business. This aspiration amongst young people has been increasing over time and has nearly doubled between 2002 and 2012” (Young, 2014, p. 32). As enthusiasm for enterprise with students increases so too does the need for more resources and greater support.
A survey conducted across the 75 colleges already signed-up for the Awards in 2015, suggests that 98% think Creative Enterprise is an important career option for students whilst three-quarters said less than 30% of students actually launch their own creative start-ups. Most colleges cite lack of confidence, understanding and business skills as the reasons students hold back from pursuing their enterprise plans post-graduation.
The Deutsche Bank Awards for Creative Enterprise aim to give students better chances of a sustainable future.
Jonathan Tuchner, Acting Campaign Director at Arts & Business added “we know this package of support works, we know there is a growing demand from students for these skills and we felt the time was right to widen access. We hope that a national roll out of the Deutsche Bank Awards for Creative Enterprise will provide even more students with the skills needed to pursue their creative enterprise plans.”
Last night’s ceremony honoured the 15 winners of this year’s Awards, with speeches from Jonathan Watkins, Ikon Gallery and Eileen Taylor, CEO of DB UK, Ltd. Guests were invited to attend art tours of Deutsche Bank’s art collection led by art its curators. The proceedings recognised the positive impact the programme has had on the creative economy by showcasing the stories of some of the 177 creative enterprises launched by awards winners since 1993. The programme has also provided over 2,000 students with training to develop a business plan, useful for a variety of funding applications.
Winners of the Deutsche Bank Award for Performance and Composition 2012, Twelfth Day and winner of the Deutsche Bank Award for Circus Arts 2014, Tom Gaskin of Circulus both performed at the event. Stephen Willey, winner of the Deutsche Bank Award in Music 2012 and founder of bespoke music creators, Etch, spoke of his experiences of the programme; “When setting up as an artistic company, business skills and knowledge on how best to communicate was always a struggle. Whilst the funding has been a huge help, the mentoring has been invaluable. The support undoubtedly ensured we are best equipped for the challenges of setting up a business.”
A core part of Deutsche Bank’s youth engagement programme, Born to Be, the Deutsche Bank Awards for Creative Enterprise will help graduating arts students establish their creative ideas into sustainable ventures by offering business planning, training, mentoring, access to networks and the chance to win £10,000 in start-up capital.
Lareena Hilton, Global Head of Brand Communications & Corporate Citizenship at Deutsche Bank, commented: “We understand that everyone’s talents lie in different areas, and are always looking to help more young people reach their potential through our Born to Be programme. Students today face a challenging environment as they move from their studies into the world of work. Through our Deutsche Bank Awards for Creative Enterprise we help create pathways to successful futures, equipping artists with the business understanding they need to turn their talents into long-term professional careers in their creative fields.”
If you are a University or college interested in registering for the Deutsche Bank Awards for Creative Enterprise 2015 please click here.