- Business / Project: Antiform
- Category: Fashion Design
- College: London College of Fashion
Antiform is a forward thinking fashion company with an irregular twist, pushing the boundaries of ethical, sustainable design by using reclaimed materials and mixing fashion forward shapes with heritage craft.
What advice would you offer to potential applicants?
"Starting any business is a really challenging time. Being able to do this while being part of an amazing support network really makes the first year less daunting." - Lizzie Harrison
Lizzie Harrison Case Study
What was your winning business/project idea?
To set up a sustainable fashion label in Leeds using locally sourced waste materials and local skills to produce a contemporary fashion collection.
What did winning the Award mean to you and how did it help launch your career?
Winning the award was a real turing point in setting up the project. Up until that point I had only been able test ideas on a small scale. Winning the award gave me the support to turn the project into a business. Firstly the process of applying helped me to formulate my ideas and then the business support and mentoring gave me the support to make the first steps into running the business. Secondly the grant allowed me to buy the essential equipment needed and start manufacturing the first collection.
What skills did you develop as a result of DBACE?
- Presenting your work / ideas
- Developing business plans / funding applications
- Articulating your ideas / creative vision
- Applying creativity / innovation within a professional setting
- Problem solving
- Self confidence
- Initiative / risk taking
- Project management
- Cashflow / budgets
What have been your greatest achievements since winning the Award?
The Award has not only supported Antiform but also my career as a researcher and academic within the sustainable fashion sector. Antiform is now wholesaling internationally showing at Berlin Fashion Week and has become recognised for not only for the fashion collections but also for the innovative approach we take to production. We have now extended our services to include consultancy and have recently worked for M&S. I am now the sustainable Fashion and Textiles Tutor for The Royal College of Art and I have recently published a chapter in Fashion and Community Chapter : Fletcher, K., Tham, M. (ed) Routledge Handbook of Sustainability and Fashion. Routledge, taking about my work to date.
Have your objectives and long-term goals changed since winning the Award? If so, how?
When I started in 2010 sustainability was still a relatively new agenda for the fashion sector and my approach was quite disruptive and radical. Over the past 5 years the conversation has really started and I am lucky that in that time I have amassed a lot of knowledge which can now be used through consultancy and research.